Email segmentation is the best option when a business wants to provide personalized and relevant content for the audience.
However, the challenge that arises when one intends to segment customers and there are huge amounts of data available.
It would be extremely tiresome if done manually! Klaviyo email marketing comes as a savior and provides sophisticated instruments and insights to improve and optimize your segmentation technique for email messages.
In this article, we will see how Klaviyo AI upgrades your email segmentation making it work better for your brand.
What Are The Various Segments In Which Audience Are Divided?
Demographic Segmentation
Segmenting the audience in terms of age, gender, income, level of education, occupation, and marital status. This assists in presenting content that is targeted to specific demographic segments in the population.
Geographic Segmentation
Geographical division by country, state, city, or even zip code. This is particularly beneficial for organizations that have products, services, or offers that are location-bound.
Behavioral Segmentation
Dividing the audience into the frequency of interaction: purchases, visits to the website, and the response to the sent emails including open rate and clicks rates. This is good for follow-up communications and individualized recommendations.
Psychographic Segmentation
Sorting the audience in terms of psychological characteristics such as their lifestyle, interests, values, and personality. This is useful in developing content that caters to the targeted individuals’ needs and beliefs.
What Are The Various Email Segregation Strategies?
Seasonal Interests Segmentation
Determine the interest of your audience according to seasonal products or events like summer wear, festive times, or school term. Make sure to always send emails during specific seasons with special offers or products that they can relate to that particular season.
User Role or Job Function
Where your target group is a company or other organizations, split them by their roles and responsibilities (for instance, marketing, IT, or HR departments) via b2b email automation. This will enable you to offer the right content and products that can address their issues and needs.
Content Consumption Preferences
Email automation divides your subscribers based on the type of content they consume most often; it can be blogs, videos, case studies, or webinars. Send relevant content to the subscribers according to the format they are interested in.
Milestone-Based Segmentation
Offer a reward for every subscriber’s date of signing up, first-time buyer, or any other significant purchase occasion. It is also advisable to send various offers or even personal messages to celebrate these milestones.
Referral Source Segmentation
Categorize your audience depending on how they got to know your business – it could be through social media, business campaigns, invitations to join, or search engine results with the help of a Klaviyo product expert. Since such visitors arrive with specific interests, be sure to synchronize the messages you send with the content or offers that lead them there accordingly.
Product Usage Segmentation
Divide the audience according to the frequency of use – active, occasional, or non-users when you are selling software or services. Provide tips, extra services, or re-targeting promotions concerning what you have to say or offer.
Hobbies and Interests
If you have gathered information about hobbies or specific interests from the subscribers then utilize the information to create individualized campaigns under Klaviyo email marketing. For instance, send messages that are related to gardening to people who like gardening or related to books to people who love to read.
Wishlist or Saved Items
Categorize customers who have added products to the wishlist or cart with the help of Email Marketing Automation. Remind users about their abandoned carts and notify them about price drops or suggest other related products that may interest them.
Event Participation
This email segmentation strategy can be based on the subscribers who are interested in your events, webinars, or workshops. Provide additional information, recordings, or promotions associated with the event’s topic.
Social Media Interaction Segmentation
Based on the total number of subscribers, segment those who have connected with your brand on social networks. Provide them with special articles, polls, or promotional offers to get them involved and increase participation.
How Klaviyo AI Can Make Segmentation Work More Efficiently For Your Brand?
Advanced Predictive Analytics
Klaviyo AI is based on prediction to forecast the behaviors of customers. This includes buying cycles, interest in certain products, and the likelihood of churning. This is useful for brands to categorize consumers based on future activities, and thus carry out more efficient Klaviyo automation.
Behavioral Targeting
Klaviyo AI can segment users by engagement level since it consolidates customer interactions and activity data. This involves opening emails, clicking links, browsing websites, and buying habits of the customers. Customers can be reached and fed with information related to their previous actions in a way that will compel them to engage with the brand more.
Dynamic Content Personalization
Klaviyo product expert helps support dynamic content that helps customize the content of the email depending on the segments. This means that each subscriber gets relevant product recommendations, offers, and messages for their consumption and interaction improving the campaign’s relevance and success.
Customer Lifecycle Segmentation
Klaviyo AI can organize customers according to their statuses, including new subscribers, first-time buyers, repeated purchasers, or inactive customers by hiring a VA. This guarantees brands the ability to communicate with the target customers in a way that meets their needs and demands.
Predictive Segments
Klaviyo AI can segment customers who are likely to place an order again or likely to make a large purchase. These segments enable brands to target their efforts on the best customers while at the same time avoiding waste of resources in marketing.
Real-Time Data Integration
Klaviyo AI assimilates data streams in real-time from omnichannel sources like ecommerce stores, CRMs, and social media. This lets businesses segment according to current data, thus, keeping the campaigns fresh every time.
Multi-Channel Segmentation
Klaviyo AI also enables multiple-channel targeting. This enables brands to offer seamless experiences across email, SMS, social media, and more. This integrated approach assists in maintaining brand cohesion while guaranteeing that customers are provided with neutral and cohesive messages.
Automated Workflow Triggers
Klaviyo AI can be set to send workflow triggers as soon as a customer fits certain segment criteria such as cart abandonment, product view, or anniversary. Such an email segmentation strategy yields timely and relevant messages, thus enhancing the probability of conversion and interaction.
Conclusion
With Klaviyo AI, brands can reach customers at deeper levels by enhancing their email segmentation. AI-powered insights allow them to create narrowly-focused sections.
This ultimately, will result in more contextualized and personalized emails. Consequently, this increases customer retention as well as engagement rates.
Therefore, if you are looking forward to advancing your email marketing campaigns then Klaviyo automation can provide the best assistance in fulfilling this purpose.
