As a SaaS business owner, you have to track various metrics including monthly recurring revenue, LTV, churn rate, etc. You can track and analyze them easily with the help of a SaaS dashboard.
When you are concentrating on growing your SaaS business, you should pay special attention to having readily available data. It enables you to answer any questions regarding your business. Moreover, it promoted data-driven decision-making as well.
Building a dashboard using spreadsheets or leveraging multiple tools can be challenging. Using Baremetrics can help a lot regarding this. It enables you to track and analyze your KPIs within a few seconds.
In this post, we will unveil how to create a customer dashboard for your SaaS business. If you don’t have a dashboard or have a tool that doesn’t accommodate all your requirements, this guide is for you.
Reasons You Need a SaaS Dashboard
A SaaS dashboard provides a clear view of your business’s overall health. It provides a real-time status report on all Fashionviko crucial metrics. Your dashboard collects essential data such as MRR, churn rates, ARPU, and other KPIs that track your business’s growth. Before creating a SaaS dashboard, you should know why it’s important. You need it to:
1. Build Transparency
Having a SaaS dashboard enables you to access data anytime you want. You can easily check the impact of different strategies and changes on the growth and revenue of your business. Moreover, it provides everyone in the firm with access to this data. As a result, it builds transparency in the firm, ensuring your workers know the context of every decision you make.
2. Check Your Business’s Position
You can use this dashboard to see where your business is. You can track different metrics using it. For instance, it tells you about the number of new customers added in a specific period. It also tells about the churn rate, making it easy for you to check the overall performance of your SaaS company. Based on all the information you get from it, you can answer all the questions of investors or stakeholders.
3. Identify Issues
No business can expect sudden changes within a day or two. They happen over time. For instance, MRR will not reduce from $300K to $100K overnight. It will decrease gradually. When you have a SaaS dashboard, you can identify this decrease at an early stage and take appropriate steps to fix this issue. It will ultimately prevent you from major losses in the future.
4. Plan for the Future
A SaaS dashboard not only tells where a business stands today but also helps with future planning. You can use the data from the dashboard to identify any issues and plan appropriately to mitigate them. Similarly, you can develop effective strategies for the growth of your business.
The Best Tool to Create a SaaS Dashboard – Baremetrics
Using spreadsheets to create a dashboard is a complete hassle. You need a tool to build a SaaS Dashboard for your company. Now, the main concern is which tool is best for this purpose. The simplest answer to this question is Baremetrics. It’s a reliable tool for creating customized dashboards for your SaaS business and tracking any metric you want.
It’s easy to use and offers numerous customization options. Moreover, it displays data appropriately, making it understandable. You can integrate it with your data sources. It will directly collect information from them to track and analyze KPIs.
Moreover, you can create multiple dashboards using it to track the performance of different marketing strategies. Sign up now to enjoy a free trial of Baremetrics and create a customized SaaS dashboard.
A Stepwise Guide to Creating a Customized SaaS Dashboard
Building a custom SaaS dashboard is an effective way to track your key performance indicators (KPIs) and monitor the health of your business. With Baremetrics, you can easily create a dashboard that suits your specific needs. All you need to do is to follow three basic steps. These are:
Step 1: Access the Dashboard Creation Tool
The first step is to access the tool. You have to register or log in to Baremetrics and check the main dashboard to find the “create a new dashboard” option. By clicking on it you will access the tool and start creating the dashboard.
Step 2: Set Up Your Dashboard
After clicking on “create a new dashboard” you will have a blank slate that will serve as a canvas for your dashboard. You can share it with your team as well to work collaboratively. As a result, they will be able to view and interact with this dashboard.
Step 3: Add Widgets
Baremetrics offers three types of widgets that you can add to your custom dashboard. These are:
- Metric
- Goal
- Table
Each widget has a unique purpose and helps you visualize your data in different ways.
Metric Widget: It’s used to track key SaaS metrics such as MRR, churn rate, customer lifetime value, and other KPIs that change over time. To add this, you have to click on the metric widget option, select the specific metric you want to track and add it.
Goal Widget: It helps you monitor your progress towards specific targets or objectives. For example, you can use it to track how close you are to achieving your annual revenue goal. It’s useful when you create time-specific dashboards. You can select the goal widget, set your target, and add it to your dashboard to track your progress.
Table Widget: It’s designed to organize and display metrics by specific categories, such as pricing plans or customer segments. For instance, you can use it to view MRR by pricing plan or analyze which plans have the highest churn rates. You can add it by choosing the table widget, selecting the data you want to display, and adding it to your dashboard.
Create Your SaaS Dashboard
You cannot improve your SaaS business without knowing its current performance. Therefore, you should create a SaaS dashboard to track and analyze KPIs and monitor the overall health of your business. You can leverage Baremetrics to create a customized dashboard that can accommodate all your specific requirements.
