Social media marketing is a very technical concept. It requires proper planning and use of effective strategies. Here are the top 10 marketing secrets used by top Instagram influencers:
1. Hashtags
When it comes to marketing on a social media platform like Instagram, hashtags play a very important role. Engagement on your Instagram account largely depends on the use of hashtags. Hashtags can really make a huge difference when it comes to marketing of a brand or your own social presence. Using the appropriate hashtags is a very technical task.
You need to research and find out the relevant hashtags that belong to your niche of content. Using irrelevant hashtags will definitely hinder your social growth instead of expanding it further in the global market. Try to use a certain amount of hashtags in each of your Instagram post. Using too many hashtags will become a hurdle on your path to further growth.
Always try to use the hashtags which are trending on that particular social media platform. Using hashtags will help you to bring more inbound traffic to your Instagram account. Instagram influencers nowadays also create their own hashtags to market their own brand’s social presence globally.
2. Instagram Insights
Analyzing your performance is a very crucial aspect. When we talk about marketing, insight analysis is a very important step. Growing a brand or your social presence on any of the top social media platforms like Instagram is not a very easy task as it sounds like. You need to focus on certain aspects like performance analysis. If you want to really grow your brand, try to analyze your past performance.
Instagram has its very own analytical tool known as Instagram Insights. With the help of Instagram Insights, you can easily get to know about the areas where you are lagging behind. You can easily work on all those areas to improve your performance and grow your social presence further.
Instagram Insights will provide you all the relevant statistics that you will be requiring to know more about your performance as a social media influencer. For every post that you share on Instagram, you will get all the Instagram Insights. You can easily see all your user engagements and impressions that you have received on your different Instagram posts.
Instagram Insights will also help you know which post is your top post so that you can replicate the same aspects as that post in your new posts along with some touch of creativity. Summing up, Instagram Insights is really important for social media marketing.
3. High quality content
In today’s highly competitive world, the success of a brand largely depends on what it is able to provide to its audience. When we talk about social media marketing, quality of your content plays a vital role. If you want to grab the attention of your audience then try to post high quality content on social media platforms like Instagram.
Posting high quality content on your socials will give your brand a more professional outlook. People love to watch high quality content having high graphic videos. Pictures and top quality plot. Instagram influencers should focus more on the quality of their content rather than simply making a large video. High quality content has a tendency to increase the user-engagement rate of your social media account.
More the engagement you receive on your socials, more will be your growth rate as a social media influencer. High quality content will eventually fetch you more inbound traffic to your account on Instagram. Prioritizing the content quality should be the main objective of every social media influencer if they want to grow and expand their social presence further all around the world.
4. Instagram Ads
Marketing is all about promoting your brand to the outside world. Getting you the social exposure that you need is the main objective of marketing. There are many aspects of social media marketing and Ads are one of the most vital aspects among them.
Just like Facebook, you can run sponsored Ads here on Instagram. One important thing to keep in your mind is that never try to simply make your sponsored Ads look like the normal banner Ads. The main reason behind the use of sponsored Ads is to make your post reach to such audience who are not among your existing followers. Sponsored Ads will allow you to target your audience. You can easily sort your audience targeting options according to your own needs. This will help you to gain the attention of the target audience that you want. Setting up Instagram Ads is a very easy and smooth task because of the highly user-friendly interface.
5. Collaborations
Marketing your brand is not a very simple task. In this highly competitive social market, growing and expanding your social presence requires some serious planning and a proper strategy. Instagram nowadays use the strategy of collaboration with other influencers.
Collaborating with other influencers who belong to the same industry like you will help you to gain more reach on your Instagram account. Collaborations with influencers help you to make your content reach to a wider group of audience. It is really a great marketing strategy to gain new followers on your Instagram account.
6. Instagram Stories
Another great way of promoting your social presence on Instagram is the use of Instagram Stories. Instagram Stories are highly interactive and brings a lot of engagement to your Instagram account. Promote your new products, posts or any kind of upcoming events on your Instagram Stories.
7. Instagram live
Instagram Live is one of the most important aspects of Instagram marketing. Instagram algorithm hugely prioritizes its Live streaming feature. The user-engagement rate of Instagram Live is really very high. It is one of the most powerful marketing tools of Instagram. And if you want to boost your organic growth, you can opt to buy Instagram live stream viewers to boost engagement and attract more live views instantly.
8. Right timing
Timing of your Instagram posts really matters a lot. It is a very false rumour that the more you post. The more success you get on Instagram. Try never to randomly post anything on Instagram. Follow a particular schedule and post your content at appropriate times.
9. User-generated content
User-generated content has gained a lot of popularity in the recent years. Encourage your followers to upload photos and videos using your custom hashtags. This will help to bring in a lot of reach to your account.
10. Be natural
Never try to be too sales motive while posting anything on your Instagram handle. This will surely hinder your growth as an influence on Instagram. Try to be as much natural as possible while posting on Instagram.
