This is why custom stickers are a great marketing strategy: they’re economical, eye-catching, and entertaining. However, to get the most out of them, you need a good distribution strategy so that they reach the right people. Here are some wise strategies for using and distributing custom stickers: Partner with nearby firms.
1. Include Stickers in Product Packaging
The other great idea of using custom stickers is to make them gifts for your customers with their orders. It doesn’t matter if you sell things over the Internet or have a physical store; you can put stickers for free on every order to ensure they feel happy upon purchasing your product.
Stickers make good promotional material as they create brand awareness whenever the customer sees it. Also, some of your customers may take pictures of the stickers and upload them to their social media sites, thus earning you more publicity.
2. Offer Stickers as Freebies at Events
The examples of giveaways that may be used at exhibitions, Sales promotions, trading fairs, shop window displays, carnivals, fairs, and so on are particular stickers. They like receiving FREE items, notably those stickers, which may have lively graphics or feature some catchy phrase.
Distribute them alongside a gift or as an event giveaway that may help establish rapport with the people coming to your exhibit area. It also has the added advantage of increasing brand recognition while at the same time improving the experience of the event for your audience.
3. Integrate With Local Business
The sticker distribution may be extended through cooperation with local companies. Look for the businesses your target demographic will frequent, and you can vertically request permission to leave a stack of stickers at the counter or include them in retail orders.
For example, while being a coffee shop, it would be great to find a way to work with the nearby bookstores or gyms. This approach furthers your brand for potential customers who may not know your business.
4. Social Media Advertising: Use Stickers
Encourage participation by giving away stickers on posts and accounts through social media. Invite followers to publish a photo using your sticker with a specific branded hashtag and award the contributors.
This takes your stickers directly to the people and gives you the much-needed user-generated content, increasing engagement on your brand’s social platforms. As social media becomes a distribution utility, you can also see how many of your audience interact with your stickers and brand.
5. Distribute Stickers at Different Community Activities
Awareness about stickers can be created by placing them where there are many people, such as at farmers’ markets and sporting events. Carry with you a set of stickers and distribute them to your audience.
This is a perfect strategy for creating a top-of-mind presence in your community because members start to see your logo or brand colours more frequently. It also creates an opportunity to engage with the potential customers for your brand in person, making your efforts more effective.
6. Place Stickers in Other Public Areas
There is a high likelihood that placing stickers in strategic places such as corridors, halls and ‘traffic’ belts would bring increased brand exposure. Do not forget to seek permission for stickers, especially at coffee shops, campus bulletin boards, or community notice areas.
As part of a campaign or marketing strategy, stickers can garner interest from people and make them more familiar with your brand. There is one thing you should always bear in mind, and it is always regulated by the local laws as far as placing stickers is concerned not to make it look like vandalism.
7. Include Stickers in Direct Mail Campaigns
If you are going to send direct mail for customer relations, then include a customized sticker acting as a seal on the mailer. A pop-out branded sticker, whether a postcard, newsletter or holiday greeting, gives the recipients something exciting. If they come across the sticker in their daily use or around their surroundings, they will definitely associate it with the brand.
8. Add Stickers as Limited-Edition Items
Make unique stickers with limited availability for every new product, season, or important brand date. Customers always have more ego associations with rare objects, meaning that people are always more enthusiastic about receiving and passing on such objects. This scarcity factor can also encourage engagement on social media platforms where the customers are likely to flaunt their unique stickers.
9. Partner with Influencers
It’s critical to note that influencers can assist with promoting your stickers. Provide your influencers with a set of your custom stickers and kindly request them to share them. This will assure followers that their favorite influencer has endorsed the brand, and they will turn around to visit your business.
10. Distribute Stickers in Customer Loyalty Programs
Customers who make repeated purchases should be given unique stickers as part of a loyalty scheme. For instance, after buyers reach a specific number of purchases, they get a set of limited-edition stickers.
This encourages buyer loyalty and increases buyers’ perceived value in buying the products. Also, barter compensation tends to be more effective than other incentives, as the recipients are more likely to share your brand with their friends and acquaintances.
Conclusion
Marketing small custom stickers for promotional purposes thus has to be well planned to achieve the right target group. Despite the fact that stickers are part of the order, there are numerous ideas of how to attract people’s attention and make a brand more visible through events and social networks, for instance. With such methods, you can spread custom stickers in the right spots, which will help create more brand associations and, thus, a better connection with the clients.
