Biotechnology can produce many great advancements that help people live healthier, more active, and longer lives. Unfortunately, the general consumer lacks information in types of biotechnology that might be beneficial. So do many within the biotech industry who can make connections between potential customers, such as hospital administrators, doctors, and others. That’s where marketing comes into play.
The ability to use biotech website marketing makes it possible to accelerate the sales process by delivering useful information to consumers and others on the World Wide Web without resorting to direct marketing. Website marketing requires content and the ability to deliver that content to relevant consumers to improve sales and profitability. One of the more useful tools to enable that to happen is the recent emergence of artificial intelligence and large language models.
AI-Generated Content Is Revolutionizing Website Marketing
Consumers of all types need useful information that educates and motivates them to make purchase decisions. Producing that information traditionally requires staff with one or more writers or farming out the content production to a third-party provider of writing services. That can be difficult in the biotechnology sphere, where change and innovation are constant. So is the relatively high level of difficulty of turning scientific jargon into meaningful prose for consumers.
The AI revolution is changing how biotech firms are marketing their products to different types of audiences. Many content services now use AI and the large language models that power them by scouring the internet of things for current and timely information. That information includes the latest developments in a particular field, such as biotechnology, so long as it’s on the internet. Obtaining that information enables digital marketers to turn it into a more useful format and make it available to consumers.
Many Potential Applications for AI in Biotech Website Marketing
AI programs can generate accurate and useful content in a very short time. It’s much faster than human researchers and writers when it comes to gathering information. AI also can package it into a specific content size for eventual use on websites and other marketing tools, but it needs a human touch to be effective.
Human editors can help shape the content produced by AI to make it more readable. They also help make it more relevant when a particular messaging goal must be met to effectively reach and educate targeted consumers. Those consumers might be highly knowledgeable of the biotech sphere or more like general consumers who don’t know much about a particular topic but have a common problem for which they seek solutions.
AI Evaluation Is Essential for Success
AI is a truly great and innovative technology that makes it possible to produce relatively large quantities of information very quickly. Yet, it needs help to be effective. AI doesn’t have the ability to assess which sources are credible and which information to ignore due to particular biases. That lack of assessment makes it vulnerable to misinformation that produces unrealistic content. A human editor is needed to assess the information and ensure it’s credible and useful instead.
AI also requires a human touch to ensure the content is readable and doesn’t look like something randomly slapped together by an entity that is incapable of good writing. AI produces content quickly, but that content needs to undergo a human editing process to be truly readable and effective. Many search engines have AI detectors that flag content deemed to be produced by a program instead of written by humans. Getting flagged could degrade your biotech website marketing performance, which you don’t want.
