Have you ever thought about the power of first impressions when deciding on a new advertising campaign with corporate gifts? The right choice of gift and the neatness of its packaging can strengthen your relationships with customers, partners and employees.
Both the gift and the packaging are your way of communicating with the recipient, so giving it some thought can take the perception of your brand to an even higher level.
According to research, around 65% of companies see promotional items as an advertising tool to improve their customer relationships. This confirms the importance of corporate gifts in strategies to build and maintain strong business ties.
Businesses that make thoughtful corporate gifts build trust and loyalty, helping them to differentiate themselves from the competition while building long-term relationships with key business partners.
Investing in quality business gifts and especially packaging thus proves to be a gesture of goodwill and a strategic move that can bring tangible benefits in the form of increased customer loyalty and positive overall opinion.
Personalised packaging – how to choose the right packaging for your brand
Choosing the style of packaging, the quantity and the choice between unique or standard sizes is a key decision at the start, because the packaging needs to be tailored to your gift, but also reflect your brand or company identity.
Perhaps it is more appropriate to choose minimalist packaging for a modern, tech company or more colourful and prominent one for a brand of children’s toys. This is a necessary consideration, but it is important to know your target group well and tailor the packaging to them.
Continue designing your packaging by adding key distinctive elements such as images, text and colours. Don’t be afraid to be creative and innovative! This is an opportunity to use all your design skills and show what it is that makes your brand unique in the market.
Research shows that more than 80% of consumers associate the quality and aesthetic appearance of packaging with the product it contains.
A well-thought-out and effective strategic approach to the selection and design of your corporate gift packaging will help raise your brand awareness and create a memorable experience for your recipients.
Digital personalisation – the new trend in corporate gift packaging
In the world of business gifts, trends are changing fast, so it’s no longer enough to simply give a gift, it has to be something personal and unique. With the help of digital printing techniques, this approach has become efficient and affordable.
You may be wondering what all this means. Well, simply put, digital personalisation allows you to create products or packaging that is unique to the individual recipient. Without any hassle and at great expense, we can create a unique, fully personalised packaging or corporate gift that will include the recipient’s name, have a unique colour scheme, even pictures are no problem at all.
This approach transforms corporate gifts from generic to purely personal, sending a strong message to the recipient that they are special in our eyes and that we have gone the extra mile for them. From a psychological point of view, this approach is always successful.
You may think the whole process is so complicated that it must be expensive, but it’s not. The cost of personalisation certainly outweighs the benefits.
How innovative packaging and corporate gifts impact brand awareness
In a world where competition is at every turn, packaging can be the thing that makes you stand out from the crowd. In fact, innovative packaging design and personalised promotional gifts are key factors that can improve your brand or company’s visibility. Forget the usual rectangular boxes, it’s time for something fresh and unique. Here are a few reasons why this approach can actually make a difference to your brand awareness.
- First of all, it is the unique packaging or the right personalised business gift that might attract more attention than your generic product would. Even if you think your product is high quality, the first presentation can be the key to success. This is because people often judge products based on first impressions and packaging is something that catches the eye first.
- Secondly, innovative packaging and promotional gifts increase the visibility of your brand by attracting much more attention, which means that people are more likely to talk positively about your brand, helping you reach more potential customers.
- Last but not least, personalising corporate gifts can help you connect better with your customers. When customers receive something that is designed for them, they feel valued, which leads to increased loyalty and brand affiliation.
Uniquely designed packaging and well-chosen corporate gifts attract attention and make a first impression, which is crucial for the success of your marketing campaign. These elements increase the organic spread of the brand and encourage positive thinking and opinion forming, which can lead to wider recognition.
Examples of how to use innovative packaging and promotional gifts effectively in practice
Choosing innovative and visually effective packaging allows you to present your corporate gift in the best possible way, which is of primary importance to you.
And how does it work in practice? With a little creativity and strategy, packaging and promotional items can become a powerful tool to build your brand awareness.
Consider the following examples where innovative packaging and business gifts play a key role in brand awareness.
- Using uniquely customised boxes that are shaped to the product and contain corporate colours and logos not only protects the product, but also makes it easy to identify the brand that gave them the gift.
- Environmental awareness is increasingly important and companies that choose sustainable packaging materials are often more attractive to consumers. Using environmentally friendly packaging materials shows that you care about the environment and the future of the planet, and that you want to take an active role in doing so.
- Handwritten messages in the packaging create a sense of personal contact with the customer and have a positive impact on business relationships. So do personalise wrapping tapes, adhesive tapes or labels with your company name and logo.
- The use of QR codes on packaging that lead to a website with instructions for use or other information is a modern form of interactive packaging. This way of advertising improves the user experience while engaging the recipient to be interactive.
All these examples show how an innovative approach to the design and production of packaging and corporate gifts can set individual companies apart from their competitors and increase their brand awareness.
Packaging is not just graphics. It’s also a structure. Image and form need to be united.
– Steve Jobs
Packaging plays a much bigger role than protecting a product from damage, because if designed and produced correctly, it can become a powerful weapon that speaks volumes about your brand identity.
Whether you’re looking for packaging for your latest product or a promotional gift for a loyal customer base, it’s important to choose an approach that reflects your character while meeting your customers’ needs and preferences. We hope we’ve made your decision easier and inspired you to design innovative packaging and choose a corporate gift.
Use the power of packaging and promotional gifts to increase your brand awareness!
