Instagram continues to be one of the most popular social media platforms for reaching out to an audience and building a loyal following for your brand or hobby. It is a popular channel that can be effective in reaching out to potential customers or fans, with more than one billion monthly active users. However, just opening the account on Instagram is not enough – you should have a plan how to attract the audience and interact with the followers if you need active result.
Instagram ranking involves accounts that create engagement level through likes, comments, and shares. Therefore, the best way to go about this is to make sure that your content and activity levels are at the right level to attract engagement. While before, all you had to do was post good photos, now you have to employ several promotion methods and techniques to increase the visibility of your posts among the users of the application. In this article, we will discuss some of the most modern techniques of promoting the Instagram in 2024 and quickly increase the number of subscribers.
Optimize Your Profile
It is recommended to fill in all the necessary information in your account before you start promoting your page. Bio should be interesting, and it should state what it is that the user gets from the website. Select a clear and unambiguous picture for your profile along with an appealing cover that reflects your company’s logo or theme. Ensure that the users can easily visit your website or your online store for more information about you or to buy your products.
Use Relevant Hashtags
Using trending hashtags that are related to your field increases the number of viewers who encounter your content while searching or scrolling through those hashtags. Choose 20-30 primary hashtags to regularly utilize in the caption along with 1-3 specific niche hashtags. One of the must-use free tools is Display Purposes that help determine the most efficient hashtags to reach more people from your target audience.
Post Consistently
The frequency of posting should be at least once a day in order to remain relevant to the Instagram algorithm and to remain visible in followers’ feeds. It is also important to be regular with the timing of the posts so that the fans know when to expect the update. Other tips such as using social media schedulers like Planoly to schedule posts can be helpful in helping provide a consistent amount of content.
Run Giveaways & Contests
It is important to note that giveaways are commonly used on Instagram to gain a lot of followers within a very short time. This generally includes offering an exciting prize such as free merchandise or gift cards from your company, and asking the users to tag friends or follow your page to be eligible for the prize. Wishpond is a contest management platform that allows you to create contests, sweepstakes and promotions right from the Instagram app. Share it on Instagram Stories, on your feed, and by tagging other accounts in the niche that can repost the giveaway to their audience.
Collaborate With Micro-influencers
Micro-influencers are people with fewer followers on Instagram, but they are passionate users with from 2K to 100K followers. Search for bloggers and other content producers relevant to your brand in your niche. Mention them for shoutout or sponsored post deals where they promote your product/service to their fans and followers to your page. It’s possible that one blog post from the right influencer can bring hundreds or thousands of new relevant followers to your account.
Leverage Paid Ads
Although accumulating an increase in followers can be achieved organically, using paid promotions in Instagram under the Facebook and Instagram advertising manager offers more control and flexibility in order to expand the followers’ base exponentially. You can specify the gender, age, location, interests, and behavior of people you want to see your posts and profile and reach out to potential customers. Good ads are also designed to drive traffic to your posts or convert to sales to direct people to your products. It also has Instagram Story ads which come in the fullscreen format suitable for creative advertising of the offers.
Use a Growth Service
To automate a range of effective techniques in Instagram promotion, so that you don’t spend hours on it, and at the same time your number of followers will increase significantly, Soc-Promotion can be very useful. They offer a managed service which covers all your promotion needs on Instagram including hashtag search, content creation, influencer marketing, ads, and giveaways. They then create a tailored growth strategy based on your brand and objectives to viralize your profile, your posts and your stories and targeted new highly engaged followers to it.
Check Your Instagram Insights
Check the Instagram Insights that come with your Instagram account frequently to evaluate the effectiveness of your promotions and for further adjustments. Determine which Stories, posts and hashtags are the most effective in terms of engagement rate, impressions and discovery. Find out which promotions and collaborations yield the highest traffic to the profiles. Then, optimize your Instagram approach in terms of time and money to invest in the areas that will bring in the most desirable results.
Using even some of the presented Instagram best practices will place you on the right track in terms of outcome, hashtag and Explore page discoverability, as well as engagement that drives the viral loop. A data-oriented promotion strategy specific to the brand reveals quicker follower acquisition so that you can create an engaged audience on Instagram. The organic approach will be integrated with paid reach and with Soc Promotion’s managed growth engines for the best results.
It is necessary to be purposeful about growing your audience in 2024 so that you are not left behind in this powerful platform. Hence, with consistency, optimization, and the right growth tools, you can elevatively grow your Instagram followers this year.
