You had a dream and a vision that you worked hard to translate into a luxury product. Every aspect of the product was carefully considered to ensure it had the finest quality. And then, it was time to pack and deliver the product to the customer, and you chose a basic packaging material assuming that the product itself screams luxury and no external element can make or break its appeal. But at the first impression of it, you lose a bunch of customers to mediocre packaging because according to research 72% of Americans make a decision about your product based on packaging.
Customized packaging is one of the most overlooked aspects of branding, and it often costs businesses retention and customer loyalty. Your packaging is the first thing your customer comes in contact with, and halfway through the unboxing experience, they have made the decision about whether or not it is in fact a luxury product.
So what type of packaging helps brands distinguish themselves and stand out as one of a kind? Custom Rigid box packaging.
What are Rigid Boxes?
Rigid boxes are the most sought-after packaging material in the industry, notable for their durability.
Unlike folding cartons, which are typically made from thinner paperboard which is easy to fold flat, rigid boxes are made from thick, durable paperboard (often chipboard) that does not collapse. This board is significantly thicker (usually between 1-3mm) than the materials used in regular folding cartons, giving the box its rigidity and sturdy feel. The structural benefit of these boxes gives them authority over other materials, making them a popular choice for cosmetics, food, jewelry, and electronic products. The chipboard is cut into precise shapes and sizes using a die-cutting machine. These pieces form the panels of the box—top, bottom, sides, and sometimes additional structural elements like compartments or inserts.
Then you can wrap and print over the inside with any decorative paper of choice, and further enhance it with luxury finishes such as foil, stamping, and embossing.
5 Reasons Why You Need Rigid Boxes Packaging
- Brand Perception & Customer Experience
Branding is like storytelling. From the vision behind the product to the material it is wrapped in, everything tells a story. An aesthetically presented custom rigid box engages your customer in a matchless branding experience. It creates curiosity, and excitement and allows the unboxing experience to have a lasting impact on their loyalty to the brand.
And the following statistics are here to back this argument:
- More than 70% of consumer satisfaction comes from their experience with product unboxing. No wow factor in the packaging means poor customer satisfaction
- 45-50% of word-of-mouth recommendations come from people who have had a good experience with branded packaging
- 35% of most watched and lead-generating brand reels are rigid box unboxing product videos
So if you are still wondering why rigid box packaging is so essential, keep reading.
- Endless Customization & Design Possibilities
One of the greatest things about rigid boxes is the ability to customize them according to your brand’s aesthetic and personality. With its highest quality and durability, it also offers the flexibility to experiment with various surface materials and textures without affecting the strength or quality of the box. You can play around with finishing of all sorts, unique shapes and sizes, and even multiple coatings.
Another great benefit of custom rigid boxes is the fine and high-resolution printing. Regardless of the printing process, you can have a beautiful color output that presents your brand in the best light.
- Durability and Protection
The robust build of rigid boxes provides excellent protection for the products, which is crucial for expensive or delicate items. To add extra strength, the corners of rigid boxes are often reinforced during the construction process. This prevents the corners from collapsing or getting damaged. Rigid boxes can have custom inserts made from foam, fabric-covered board, or molded plastic to cradle the product securely. This can be tailored to fit specific shapes, adding both protection and presentation value. This durability ensures that products reach customers in pristine condition, maintaining the brand’s reputation for quality.
- Cost-Effective & High Value for Money
One of the reasons why brands don’t want to go for custom packaging is the scare of cost. It may come as a surprise to you, but regardless of its prestigious look and feel, rigid boxes can be quite cost-effective. As mentioned above they are customizable, so one aspect of that is tailoring it according to your budget.
Smart and informed packaging decisions guided by packaging experts like the mailer box can help you optimize the cost.
A few examples are to order rigid boxes in bulk to reduce the per-unit cost. This is effective if you regularly need packaging supplies for your product. Similarly, opting for industry standard sizes can minimize costs as most production units already have the dies ready for it. Instead of using premium materials like specialty papers, you can opt for high-quality but more affordable options like recycled Kraft, or coated paper.
- Sustainable & Environment Friendly
You might be wondering how a premium custom rigid box can help you save the environment. But it can!
Because you can customize the material, you have the opportunity to opt for recyclable and biodegradable materials that can be good for the customers and the planet. One such option is recycled kraft which is naturally attractive and commonly used for luxury products. Many luxury brands are turning to sustainable practices, and rigid boxes can be made from recycled and eco-friendly materials. This alignment with environmental values adds another layer of appeal for customers who prioritize sustainability.
Which Rigid Box Style Should You Opt For?
Rigid boxes offer versatile structural options that can be tailored to match the vibe of your brand. Some of the most commonly used types of rigid boxes by luxury brands are as follows:
- Magnetic Closure Boxes
Whether it is an advent calendar of Lindt chocolate or a premium jewelry box of Tiffany, magnetic closure boxes are the ultimate choice. These boxes feature a hinged lid that snaps shut with a satisfying magnetic click, offering both security and style. Perfect for high-end cosmetics, and tech gadgets, magnetic boxes add a touch of modern elegance and make every unboxing moment unforgettable.
- Drawer Style
The second most popular choice by brands is drawer-style rigid boxes. They slide open smoothly to reveal the contents and are repurposed for various uses. This sophisticated design is perfect for jewelry, cosmetics, and other premium products that deserve a special presentation.
- Collapsible Rigid Boxes
If durability and strength are the two things you are looking for in one box, then collapsible rigid boxes are the right thing for you. Offering flexibility to fold, they are ideal for shipping and storage. These boxes are a smart choice for those who want to save space without compromising on a premium feel.
